Social Media and Digital Marketing Training
Our Ration for the course : 4.7 Start Based on 56 users
Digital Marketing Overview
SEO – Search Engine Optimization
Google AdWords – Search Engine Marketing Display Advertising
Google My Businesss – Connecting your business with local customers
Inbound Digital Marketing Concepts and Implementation
Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
Video Marketing – YouTube
Facebook & LinkedIn Advertising
Google Analytics – Track your success
Name of Course | Scheduled Dates | Vanue | Registration Link |
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To be determined | Registration Now |
INTRODUCTION
This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.
This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
COURSE OBJECTIVE
Create and/or improve a strategy for measuring and improving digital media effectiveness
Review current approaches and identify areas for improving performance
Search Engine Optimization (SEO)
Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
Social media marketing tips and tools for Facebook, Twitter, Instagram, Blogging, etc.
Social media marketing tips and tools for Facebook, Twitter, Instagram, Blogging, etc.
Online advertising including ad networks and behavioral targeting
Optimizing website and blog content and copy
Digital Marketing Strategy and Planning
Day 1- Digital Marketing - Overview
A brief overview about digital marketing and all relevant set of activities:
- Search Engine Optimization
- Local SEO – Google My Business
- Search Engine Marketing – Google AdWords
- Display Advertising – Contextual ,Behavioral, Targeted
- Google AdWords
- Facebook, LinkedIn, YouTube
- Content Marketing & Blogging
- Social Media Marketing
- Lead Generation
- Marketing Offer – Attractive / Relevant Offer
- Landing Page – Offer’s details with form
- Conversion Page – Thank you page
- Email Marketing – using icontact.com
- How Search Engine works?
- Google’s Algorithms
- 21 SEO Tips that every website owner, designer, blogger and content writer need to know!
- Keyword Research
- Creating Content Hierarchy first!
- Google Suggest
- Related Searches
- Google Keyword Planner
- Keyword Tools
- Google Trends – Finding Search Trends | Most Search Terms
- How to translate keywords?
- Organizing the keywords
- Writing Headlines (Page Titles) with examples
- Writing Summary (META Descriptions) with examples
- META Keywords are no more!
- Optimizing Page Content
- What is keywords stuffing?
- Optimizing Page Content (body)
- Structuring the Content
- SEO-friendly Domain Name
- SEO-friendly URL Structure
- Internal Linking – Site Navigation
- How Google reads our pages?
- Localized SEO
- Website Speed Testing
- Backlinks – the latest trends
- Who is linking to us? Fixing bad links
- Social Media Links
- Manual Sharing
- Social Media Sharing
- SEO & PR
- Users’ Engagement
- Links to Related Stories
- Enabling site search feature
- Bounce Rate & Visits’ Duration
- Self-hosted Blog
Day 2: Google AdWords
Setting up Google AdWords Campaigns – that avails high ranking at low cost:
- Content Structuring
- Understanding Quality Score
- Finding and selecting the right Keywords
- Keywords Matching Options
- Campaign Setup procedure
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads
- Optimizing Landing Pages
- Bid Management
- Negative Keywords
- Analytics – Measure and fine-tune
- Remarketing Campaigns – How to configure, Setup and Monitor them?
- YouTube Video Ad Campaigns
- Google Analytics
- Social Media Marketing – Strategies, Tips & Tools:
- Overview and some brief statistics
- Social Media Marketing Strategy
- Setting up Social Media Goals
- Be Selective. Start Slow!
- Find out where your targeted people connect
- Popular Social Media Networks
- KnowEm – Check Social Media Username Availability
- Knowing your Audience
- Google Alerts – Monitoring your brands, competitions, and industry trends using
- TweetDeck – a monitoring tool similar to Google Alerts for Twitter
- Hashtags – Best Practices & Tools
- Facebook / Instagram / LinkedIn
- Setting up a Facebook Business Page
- Facebook Graph Search – SEO for Facebook
- Promoting your Page
- Boost Post
- Facebook/Instagram Advertising using Facebook Ads Manager
- Remarketing/Retargeting using Facebook Custom Audiences
- LinkedIn Advertising: Text Ads | Sponsored Content
- Content Marketing/ Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
- Self-hosted Blogging – Tips & Tools
- Lead Generation
- Content Curation
- Search Trends and finding relevant questions to be answered
- Tips to write social media updates
- Social Follow & Social Sharing Tools
- Social Media Plugins to be incorporated with your website
- Daily 80-minute Social Media Plan
- Measuring Success
- Fans, Likes, Comments & Share
- Track performance using Google Analytics
To enroll or register to any training course, you can use the registration page from training page or fill the request a call back form from each course pages.
The following page will provide you a list of course and training that we are providing based on the category and from each course item you can see the course details.
URL: https://nbizinfosol.twtests.co.in/training.aspx
Another method is to fill a Request a call back form provided in each Training/Course pages.
We are providing course materials during training and completion certificate after succesful training.
Yes. you can fill the registration form avaialble in the website or you can directly call us to enroll the course.Our executives will guide you to do further steps.
Based upon the course you are enrolling, we will charge the exam fee . We will give you the details of course fee and exam fee anytime to clear it.
Yes. We are providing the Course completion certificate for all courses we are providing.
Yes. We will provide assistance and support to apply for any exam.
Two types of payment available:
1. Visit our office and pay direct,You are always welcome to Nbizinfosol.
2. We are providing online payment via paypal payment gateway.Based upon your request we will provide the link to access the payment page.